How to build your brand awareness — with help from an editor

Pitch stories that ring with interesting facts, quotes and sources. BY HEATHER PFUNDSTEIN, NORTHWEST INDIANA BUSINESS MAGAZINE The movies often make editors sound oh, so cool — and sometimes a little intimidating. From “The Devil Wears Prada” to “Confessions of a Shopaholic,” editors of books, magazines and news media are usually depicted...

Commentary: Chicagoland’s Latino Entrepreneurial Ecosystem on the Rise

From Waukegan to Hammond, Ind., and as far west as Elgin and Aurora, the entrepreneurial spirit of greater Chicagoland’s Latino community is fueling innovative ventures and economic growth. This is what Sunshine Enterprises, a Woodlawn-based nonprofit organization committed to empowering high-potential entrepreneurs living in under-resourced neighborhoods to impact their communities,...

Indiana Celebrates Small Business Week and the Vital Impact Entrepreneurs Have on Thriving Hoosier Economy

Governor Holcomb proclaims April 28-May 4 as Small Business Week in Indiana, IEDC awards small business of the year recognition to eight Hoosier companies Governor Eric J. Holcomb today issued a proclamation declaring April 28 – May 4 as Small Business Week in Indiana, celebrating the impact Hoosier entrepreneurs and small...

Minority Business Skills Enhancement Program Gives Underserved Groups a Hand Up in Northwest Indiana

Small businesses are the economic engines of local communities and the national economy, though they aren’t always on an equal playing field with their larger counterparts. Yet more disparities exist with issues surrounding ethnic diversity and inclusion. A solution-oriented program made possible by READI funding will address those challenges head-on. The...

11 Ways to Celebrate Black History Month in the Workplace

February is Black History Month (BHM) and when the US celebrates African Americans’ contributions and achievements throughout history. This is an opportunity for HR to collaborate with their people to promote an understanding of the month’s history by creating thoughtful programming that celebrates Black cultures and fosters inclusivity. But before...

Promoting Accessibility and Inclusion During National Disability Employment Awareness Month

As we close National Disability Employment Awareness Month this October, I find it fitting to take a moment to recognize the efforts of the individuals and organizations who work tirelessly to promote accessibility and inclusion. One significant stride has come through “Advancing Racial Equity and Support for Underserved Communities Through the...

Cybersecurity Awareness Month: Avoiding Fraudulent Activity and Scams

October marks the 20th annual Cybersecurity Awareness Month!  The Census Bureau goes to great lengths to protect your information. We are committed to safeguarding the information of survey participants so we can provide the country with high-quality statistics. If you suspect phishing or other scams, learn about what you can do.